Employing a content marketing strategy without using online RSS feed readers is a bad idea. You see, sending your web content out to online RSS feed readers is a great way to drive up engagement and traffic on your site. Basically, online RSS feed readers get content in front of end users, where it belongs, which is the same goal as content marketing. To use one strategy without the other would be foolish.

Content marketing is the most popular form of online marketing for the simple reason that it works. However, because of its high level of efficacy, many, many people employ the strategy. This leads to an over-saturation of information. As much as people would like to follow all of the news and content, doing so would leave no time for anything else. This is where online RSS feed readers come in. They allow users to quickly and easily wade through the day’s content and single out relevant stories that interest them.

When users follow your site’s online RSS feed reader, they’re exposed on three levels. First, they see the headline, which accurately summarizes the point of the article. Even if they skip over it, they still have heard at least the most important snippet of the story. At the next level, they’ll click on the link, read the full story and get all the details. This adds traffic to your site. At the third level, they respond. They add a comment or perhaps repost it on their social network, or what have you. The point here is that online RSS feed readers exposes your content with incredible success.

If your site lacks these free news feeds, but still attempts to market content, then it’s absolutely imperative that either you or your web designer add RSS feeds capabilities to your site. If you have any questions about online RSS feed readers, feel free to ask in the comments!