Did you know that the New York Times is responsible for the viral use of RSS, or really simple syndication? With literally thousands of unique new stories, articles, and pages of content to digest each and every day, snagging new readers can be an incredible feat. RSS brings readers and sources together, and often keeps them that way. What are the many ways that RSS feed software and the best news feeds are bringing people together?

• Endless Coverage.
  RSS software is extremely widespread and accessible, with easy to find RSS syndication icons on just about all news, blogs, and content pages. Reuters RSS feeds, The New York Times RSS feeds, CNN live news feeds, and more, are all easy to use. Readers can choose from a variety of RSS readers, or even use some of their favorite social media platforms to sync RSS feeds. Specialized social media, such as GoodReads, for example, will sync blog and journal posts by your favorite authors onto the site’s updates, or news feed, page.

• Formatting Options.
  A staggering number of internet users believe that a list of RSS feeds consists of text only, typically against a white, or relatively low-key, background. What many people do not realize is that RSS feeds, such as the Reuters RSS feed, come with a number of different formatting options. RSS feeds can be image-based, and some RSS feeds are made up of .mp3 files, or audio files, only. One particular platform, Flipboard, allows users to view content in a digital magazine style format. Other new apps convert text to audio and allow users to browse RSS feeds with voice commands, giving consumers an entirely hands-free means of catching up on the latest content and news.

• Reader, Listener, or Viewer Loyalty.
  Did you know that over half, or 56%, of all businesses snag new consumers from corporate blogs? Blogs increase traffic, and product or service awareness. Content, on the other hand, can be just as effective, and often even more so. At least 61% of customers are more inclined to make purchases after reading original content. The challenge then, is drawing readers to blog posts and content. Once users subscribe to RSS feeds, your company blog posts and content are constantly in front of them. You can rely on that RSS subscription to keep your company, and its products or services, on the map.

Whether you subscribe to a Reuters RSS feed, or a celebrity news feed, RSS technology makes it easier to digest, and sort, information. RSS also offers a breadth of unique platforms and formatting options as well as the opportunity for marketers to snag loyal followers.